Chapter 3 | Quotes From Pages 32-36 1.Some of the most obvious facts in the world take years to work their way into people's minds. 2.A good example is what happens when you read. Normal prose is written one-dimensionally, in that it presents one
sentence after another, more or less vertically down the page. 3.What you put into each box in the pyramid structure is an idea. I define an idea as a statement that raises a question in the reader's mind because you are telling him something he does not know. 4.You will continue to write, raising and answering questions, until you reach a point at which you judge the reader will have no more logical questions. 5.The way to ensure total reader attention, therefore, is to r T×zËny ns inthe reader'smindbeforeyou areN_qdy tQ an$wer them.